Reinventing how your brand gets discovered

Case Study: LVMH

Challenge

Accelerate sales growth of Benefit Cosmetics and Make Up For Ever through highly targeted trial, and digital activations.

Solution

To address the challenges of these brands, a series of targeted sampling programs were executed consistently for the past 5 years.  

For Benefit Cosmetics, we developed customized sampling programs targeted towards targeted distinct groups such as Influencers, non-users, and retail store associates.  Currently, Benefit is the #X brand at Sephora and Shoppers Drug Mart.

For Make Up For Ever, their colour cosmetic business relies on women trying the perfect shade.  We developed a request-based sampling program for foundations that ensured that each consumer was trying the correct shade.  Make Up For Ever is currently the #1 foundation brand at Sephora.

 

Challenge

Estee Lauder Companies' brands such as Estee Lauder, Smashbox, Aramis Designer Fragrances, Aveda, Bobbi Brown, and GlamGlow are in different phases of their brand life.  We were challenged with task of designing custom programs to address the unique needs of each brand.

Solution

Smashbox's objective to build greater relevance with its target consumer was addressed through a combination of programs targeted towards competitive users, and retail store associates.  In its most recent program, Smashbox achieved a +150% same-store sales increase.

GlamGlow is one of the hottest brands in the US and is looking to build awareness in Canada.  Topbox executed a program in partnership with one of Canada's top beauty influencers where GlamGlow collected +15MM impressions and +8K social actions.

 

Challenge

Too Faced wanted to grow their trial rate and awareness in Quebec.

Solution

We partnered with one of the top beauty Influencers in Quebec and leveraged our strong Quebec database to execute a program that delivered +8MM impressions and +5K social actions.  

Challenge

Unilever brands such as Dove and Tresemme were seeking authentic content creation from influential beauty enthusiasts in Canada.   The content had to drive social actions and drive sales on online retail channels.

Solution

Working with their agencies, we received a detailed profile of the women that they wanted to target, and identified those women in our database.  Each of those women received a customized selection of products that matched their specific skin and hair concerns.  

Selected consumers were delighted to receive the products, and the client received content from +80% of the participants.  

Challenge

The L'Oreal Paris and essie brands were seeking a stronger relationship with Canada's top vloggers, and to increase trial amongst those vlogger's fans.

Solution

We introduced selected L'Oreal Paris and essie products to one of Canada's top vloggers, and one of Quebec's top vloggers.   

 

Challenge

Schick's agency was challenged with increasing the trial rate of a new razor among women in Canada, and collect reviews and research to support future programs.

Solution

Working with Schick's agency, we executed a wide reaching sampling program that was targeted to specific women in Topbox's database.   User-generated content was collected from +40% of recipients, and a detailed usage and attitudes study was obtained from a post-program survey.

 

Challenge

TheFaceShop was interested in increasing the trial rate of its products, and grow its re-marketing capabilities.  They had two specific consumers segment that they wanted to target, one based on ethnicity, and the other to friends of existing customers.  Moreover, these women had to live near their limited number of locations across Canada. 

Solution

We used our database to identify women who lived within 10km of a TheFaceShop location, and matched the desired ethnicity.  Each of these women were sent a sample.  To target the friends of existing customers, we developed a custom program that allowed existing TheFaceShop customers to send their friends   ROI?

Challenge

Teeez challenged Topbox with growing awareness of this new brand, while supporting its exclusive launch at their retailer's physical and online stores.

Solution

To meet the needs of Teeez, we developed a single package that could be leveraged in PR, Influencer, and in-store programs.   Topbox Marketing continues to work with Teeez on their launch.

 

Challenge

amika wanted to aggressively build awareness and trial in Canada, and establish credibility with Influencers and magazine editors.  

Solution

Topbox developed a custom sampling program that was targeted to women who lived with a specified proximity to amika's salon partners.  We also facilitated the trial of amika products among top Canadian vloggers and magazine editors.  The result was +20MM impressions, and +15K social actions throughout the program.

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